Today we’re talking about one of Marla’s reviews for a flower shop. You eat 3 times a day, you hopefully only need to get your car repaired ever so often, so naturally an avid reviewer will have lots of restaurant reviews in comparison to other types of businesses. Some of that is due to frequency and interests of course. But even Marla admitted that she has certain industries she reviews more, and some types of businesses she’s engaged with, but hasn’t reviewed.
So I feel like that’s a big part of my job, you know, and it’s a job, both ways, it’s a job to be a consumer and it’s a job to be a business and we’ve really got to work together.ĮMILY: Man! I love that mentality. The better service that my friends and I are going to receive. So I feel like the more I share and the more input I give to businesses, the better they can grow.
#Behind the beyond review full#
And if I want to continue to live in a city that is full of five star businesses, I need to reward them and give them that feedback. MARLA: If I want businesses, local businesses to continue to thrive around me. Not only has she written over 350 reviews on Yelp, but she feels it’s her role as a consumer to support and spread the word about great local spots. She lives in New York city and has a real passion for local businesses. So I was, I was really encouraged to write the review because I’m going to use Starbrite floral and I have since then, I’ve used them several timesĮMILY: That’s Marla. I usually stick to bars, restaurants, home services like handymen. MARLA: I’ve never reviewed a flower shop ever. Listen to the episode below to hear directly from Faitos and Frezza, and subscribe to Behind the Review for more from new business owners and reviewers every Thursday. No matter how much you grow, you want to do it with some controls where you don’t lose sight of your original principles, whatever they may be-whether your principles are based on price, whether they’re based on value, whether they’re based on quality, the overall customer experience, all the little things, that make the big picture of the experience solid and worthwhile.” “It’s a matter of keeping your principles. Here’s a sneak peek into how Faitos thinks about doing business: Why listening ( really listening) and internalizing customer feedback is essential for both the customer and the business owner.How an exceptional experience can turn a gift recipient into a lifelong customer.(Hint: It might mean spending a little more upfront in exchange for a bigger return later) What really goes into going the extra mile.Why the details matter so much and what do we mean when we say “details”.Frezza had her first experience with Starbright earlier thisyear, and Faitos’s arrangements were so outstanding (and lasting) that her first-ever review for a florist was not as the purchaser, but rather the recipient. To hear another angle about why the details are so important, we talked with reviewer, Marla Frezza, a self-described full-time foodie and part-time cook. We worked on a certain set of principles that served us well then, and we have not forgotten since.” “Sending flowers to somebody should be a happy experience. “I took a product that was in some ways, sadly at the time, treated like a sack of potatoes, just thrown around, and elevated it to where it deserved and needed to be,” Faitos said. I was trying to find a way to shed my jacket and my tie and my suspenders and let my hair grow, and flowers were the perfect fit. “I worked on Wall Street, and I think I had a midlife crisis a little bit earlierthan most, at least that’s what my wife says. The origin story for Starbright Floral Design begins 15 years into Faitos’s career in finance, when he decided he was ready for something new.
#Behind the beyond review professional#
In our first episode of Behind the Review, hear from Nic Faitos, a finance professional turned florist, as he explains why investing in the details-though sometimes costly and tedious upfront-is always worth it in the long run. We’ve all heard the mantra but taking it to heart and applying it to your business-that’s a different story.
0 kommentar(er)
